The local bookstore, The Grumpy Swimmer, knows how to entice little readers.
Create an area dedicated to reading, themed like a forest: with a tepee (what child, or even adult, doesn’t like to hangout in a hideout); a comfy bear cushion; tree trunk stools; a wood basket; green grass and climbing vines. The little experience is a story in itself.
Thoughtful touches can transform retail experiences, making it a more enjoyable and engaging place to shop and browse. When you enter a store it can be pretty overwhelming, being surrounded by an abundance of choices. Having a place to pause and appreciate what’s around you, has to be a winner for both the buyer and the owner.
While online shopping is convenient, sometimes you just can’t beat the experience of going into a store.
Yes, I did enter the tepee, yes my daughter had a tantrum when we had to leave, and yes, we’ve been back many times since for camping, stories, books and tantrums.
People go back for little experiences.
Image: Rochelle Martyn