Creative Transformation of Great Cultural Icons

Great cultural icons can be transformed in a way that both celebrates their heritage and creatively connects with people.

Leading artists have just transformed one of Great Britain’s cultural icons for an open air art exhibition in London this summer. The once loved and well used red BT Phone Box has become a little redundant, being replaced with mobile phones, so why not bring them to life with art for the public to enjoy. Given there’s lots happening in London this summer, these iconic decorated structures are well positioned to regain some attention on the streets.


Maybe rather than fearing transformation of great cultural icons, we should be exploring new creative possibilities that respect and celebrate both the past and the future? If one of the most recognized British icons Buckingham Palace can be transformed, as it was for the Queen’s Diamond Jubilee, into a row of London terraced houses with an amazing light show… the creative door is officially open.

The BT Artbox Project marked the 25th anniversary of ChildLine with a public preview launch for one day (15th June) in Trafalgar Square after which they will be found in landmark locations around the city until 16th July. BT announced “The creative talents involved include Sir Peter Blake with Swarovski, Lily Cole, architect Zaha Hadid, fashion designers Giles Deacon, Zandra Rhodes, Philip Treacy and Julien Macdonald, artists Rob and Nick Carter, Ryan Callanan, Martyn Ware, sculptor David Mach RA and interior designer Nina Campbell.” The National Portrait Gallery will be hosting a Sotheby’s BT ArtBox auction to raise money for ChildLine.