It’s pointless creating something that doesn’t connect with people, but creativity that connects, with impact, isn’t easy. It’s an art.
Those that push beyond the ‘comfort zone’ and the ‘competitive landscape’ will create the future through ideas that connect with people. Uncertainty is good for creating connectivity. It means what you’re doing is worth creating, because it requires leaning into the unfamiliar and beyond mediocrity. Look forward, rather than sideways, and enjoy the journey from creating the expected to the extraordinary.
We’re surrounded by so much visual noise and the world is changing at lightening speed. Putting bold creativity into the world may seem scary but the fearless will be the ones to make a difference in a way that connects and matters to people. Would you rather be noticed and loved or average and ignored?