Creative Transformation of Great Cultural Icons

Great cultural icons can be transformed in a way that both celebrates their heritage and creatively connects with people.

Leading artists have just transformed one of Great Britain’s cultural icons for an open air art exhibition in London this summer. The once loved and well used red BT Phone Box has become a little redundant, being replaced with mobile phones, so why not bring them to life with art for the public to enjoy. Given there’s lots happening in London this summer, these iconic decorated structures are well positioned to regain some attention on the streets.


Maybe rather than fearing transformation of great cultural icons, we should be exploring new creative possibilities that respect and celebrate both the past and the future? If one of the most recognized British icons Buckingham Palace can be transformed, as it was for the Queen’s Diamond Jubilee, into a row of London terraced houses with an amazing light show… the creative door is officially open.

The BT Artbox Project marked the 25th anniversary of ChildLine with a public preview launch for one day (15th June) in Trafalgar Square after which they will be found in landmark locations around the city until 16th July. BT announced “The creative talents involved include Sir Peter Blake with Swarovski, Lily Cole, architect Zaha Hadid, fashion designers Giles Deacon, Zandra Rhodes, Philip Treacy and Julien Macdonald, artists Rob and Nick Carter, Ryan Callanan, Martyn Ware, sculptor David Mach RA and interior designer Nina Campbell.” The National Portrait Gallery will be hosting a Sotheby’s BT ArtBox auction to raise money for ChildLine.

Creating Unity Through Diversity

We are surrounded by diversity, no matter where you look, whether it’s the world, united nations, a commonwealth, country, city, university, performance, talented individuals… The art is in leading diversity to create unity.

There have been many events in Great Britain over the past few days celebrating the Queen’s Diamond Jubilee, specifically creative performances that have united diverse groups, including a country.

The Diamond Jubilee Concert (photo above: BBC) featured a diverse range of performers, across all generations, that took to a spectacular stage built right in front of Buckingham Palace around the Queen Victoria Memorial. The British band Madness performed “Our House” on the roof of the palace which was creatively transformed with a projection of a typical London street and a giant red bus motoring by. Check it out here. It was all brilliant entertainment and a performance only made possible by a diverse group of creative talent, whether on the stage or behind the scenes, and leaders orchestrating diversity into perfection.

During the Jubilee celebrations a graffiti tribute was created by four professional graffiti artists from Positive Arts and six students from Lambeth College to create a 1980’s inspired street art masterpiece. A ‘pop-up art school’ was also created for sixty artists of all ages and abilities for one day only to pay tribute to sixty years of the Queen’s reign. The venue was then transformed into a gallery for public enjoyment.

When unity is created from diversity, a rainbow of creative talent, we experience something extraordinary. Whether it’s through a voice, instrument, spray can, paint brush, or other, or all, we need more talented people that can lead diversity and create unity.

Businesses wanting to be more creative need to look inside as well as outside, and beyond, to find and gather unique creative talent and then lead, encourage and create remarkable art and experiences.