The creative imagination needs to be unleashed from constraints if you want to explore, discover and share new insights and ideas… and bring them to life. Whether it’s within the confinement of a cubicle, office, boardroom, studio… or whatever den you work in… nothing beats getting ‘out there’ to experience and express yourself freely. Freedom started with pencils on sketchpads but can go beyond that into collaborations in public spaces, sharing insightful experiences for others to learn from and enjoy.
Wendy MacNaughton is an illustrator based in San Francisco who’s just created an illustrated inventory of her observations, insights and takeaways from Behance’s annual 99% Conference at a space in the Ace Hotel in New York City. The conference is about “making ideas happen” and is inspired by the Thomas Edison quote “Genius is 1% inspiration, and 99% perspiration”. You can experience the full story expressed through words and illustrations on Behance’s site. The whole process took 9 days: 2 days to draw/document, 2 days to paint/scan, 3 days to install and 2 days to make the story. Wendy also included quotes, tweets and eavesdropping from the conference speakers and attendees.
A conference that helps people “make ideas happen” is one thing (of great value to the creative thinkers) but taking a traditional conference format and turning it into a shared creative expression is another. And doing it in an enjoyable, memorable way, within one of the coolest hotels in New York City… enough said. These guys are truly living their vision to make ideas happen.