The local market can be a culturally diverse and creative place. It not only provides goods and services that you may want or need, but it’s also an opportunity to experience something interesting, engaging and enjoyable.
The South Melbourne Market also houses SO:ME, a space for both emerging designers and established brands. Whichever end of the spectrum, it’s an opportunity to raise brand awareness locally but also gives the smaller businesses a chance to dip a toe in the water before taking on the world.
All senses are firing when visiting this market. Whether you’re on the hunt for specific local or exotic ingredients, a good coffee, a cool new bike, a touch of grooming… or a treat for your pet dog, you’ll be sure to find what you’re looking for, and more.
If you keep your eyes peeled, there’s also plenty of hidden surprises. One being some beautiful wall art by renowned local female, stencil and street artist, Vexta. And after venturing to the other side of the market, a painting amongst the veggie stalls by Australian still life painter Chris Beaumont, as part of the signage for Georgie’s Harvest (selling “all that’s good from the ground”).
While admiring this impressive painting of characterful market vegetables, I was approached by a welcoming Georgie herself who asked if I new the artist before then enthusiastically launching into the story of how the painting came about. Georgie then proudly talked about her brand identity, which was created by Andrew Ashton, who also designed the branding for The Pet Grocer (also within the market) and a wealth of other recognized creative projects.
The market tells a wonderfully dynamic story. The people under its roof are passionate, creative and remarkable. No matter what you’re there for, you’re guaranteed to be entertained and come away with more than you’d expected. I guess that’s why this place is so popular, on a Wednesday morning, and the packed car park was proof of that too.
There’s heaps to learn from what works, what people fall in love with, and what they come back to experience, over and over again.