Whether you’re looking at a masterpiece, a business, a place, a person… how people perceive things varies considerably. You can leave them to their own visual interpretation, let them create their own narrative, or you can serve it to them on a silver platter with precise words, perfect images and very little room for interpretation.
Either way, people will take what’s useful, relevant and appealing, and leave what’s not. Their imagination may fill the gaps, or may not. You can’t predict human behavior, but if you take time to discover and understand what people really care about, you’re off to a good start.
Create what’s useful, relevant and appealing – for the people you want to engage with.
Photo by Rochelle Martyn.