Ideas Are Not Enough

Many designers will tell you they’ve come up with heaps of fantastic ideas that have gone nowhere. But the ideas aren’t the hardest part.

The biggest challenge is the communication around your ideas. You have to be able to share your seamless thinking before, during and after; to convince and excite about the possibilities.

It’s not good enough to just have an idea. It’s not acceptable to groan about a client ‘not getting it’ if you haven’t done your job to explain your thought process.

A truly great designer comes up with brilliant ideas along with their story.

A truly great client is brave enough to join you in bringing them to life.

A match made to lead change.

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